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New bottle design pitched at the Dragons Glen charity business challenge

Peoples Dragons Glen Charity Event

Peoples Ford is proud to be associated with the recent ‘Dragons’ Glen’ corporate challenge, which aims to raise money for vulnerable children across Scotland.

The challenge, organised by the charity CHILDREN 1ST, sees teams from various Scottish businesses come up with new product ideas which aim to turn an initial £500 investment into £5,000 by the end of March. The start-up money is allocated by a panel of business leaders, much like the format of popular BBC television show Dragons’ Den. Peoples Ford’s own Brian Gilda was privileged to be a part of this year’s panel.

The scheme has proven very successful in a short space of time, with Brian’s investment in a new ‘fold-up’ water bottle – designed by a team of SSE employees – proving to be a sound one. The innovative design means that the bottle is transportable and folds away neatly, as well as being ideal for multiple uses. Team member Alasdair Morton said: “We came up with the water bottle design through our own observations and research on what was already available on the market… We’re well on our way to meeting our target of £5,000 by the end of March and through further fund-raising and marketing we’re on course to beat it.”

The ‘Dragon’s Glen’ challenge has certainly provided some excellent product ideas this year, the SSE water bottle being foremost among them. The most important aspect of the challenge, however, is its fund-raising for CHILDREN 1ST. The vital work that this charity does ensures that as many as 10,000 vulnerable children across Scotland are provided with the support they need. All the money raised from the event goes to the charity.

2013’s event raised a huge £42,000, and we have high hopes that this year will be even better. For the latest information about Peoples Ford’s charitable endeavours, be sure to return to our blog – new stories are added regularly.

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